Trends in Europe  
Main Customers (60%) car and truck producer
Volumes are not to bad the cost side is a problem
Steel-mills increase their prices dramatically
Our main customers and their system suppliers refuse to accept price adaptations
Concentration and Globalisation in between OEM's continuing - we are asked to follow
Increasing number of system-suppliers rend to make us tier two or tier three suppliers - meaning price pressure
The general Platform strategy means higher volumes but also price reductions
E-business can be helpful but the tool of internet auctions are to be used carefully - rules needed
Supply-chain projects are becoming popular. Positiv total-cost thinking but also consuming internal recourses
The trend of more Diesel engine powered cars and four-wheel driven suv's means higher forging volumes
The trend of lightweight cars with demand for low energy consumption means weight-saving and maybe non-ferrous forging
The European Forgers should try to be ahead of customer - this is not easy for small and medium sized companies
The small companies have a hard time to withstand the requests of the automotive customers
One way is to become a super-specialist but many of the forgers cannot move easily in that direction
One way is to organise themselves in their national association and try to act globally
Most of us is in the forging business, world-wide, is in the same boat - this demands for co-operation concerning common opportunities and threats